The Secret Behind Successful Campaigns

In this age of advancing technology and digital communications, the competition for your audience’s attention is high. Even as you read this right now, it’s safe to assume that you have numerous internet-connected devices nearby, and any one of them can take you away from reading this article at the sound of a notification. 
 

Your membership is living through the same technology-competing experience. Because of this, utilizing multiple channels to communicate and engage with them is necessary, but how do you determine what platforms to reach them on? 
 

Print?
Mobile?
Web?
Tablet?
 

The list could go on, down to their high-tech wrist watch, and chances are that your membership’s communication preferences span across multiple platforms. 
That said, we introduce you to omni-channel marketing. 
 

What is omni-channel marketing?
Omni-channelmarketingis a multi-channel approach that provides an integrated use of numerous communicationsplatforms to be able to effectively reach your membership, regardless of their platform preference.
 

Why is it so effective?
An omni-channel approach provides many avenues for your union’s members to receive information as well as engage and communicate. It also ensures consistency of your message and brand by integrating every communication platform with one another; your print, mobile, web, and social media campaigns all work together. By integrating numerous communication platforms, your union’s campaign will have the flexibility to reach and engage with every member. 
 

How can Union Marketing help?
At Union Marketing, our dynamic ecosystem is our secret to your campaign success!
Our ecosystem incorporates e-blasts, direct mail, social media, automated calling, mobile apps, experiential marketing, and many more avenues to engage with your members. Members can access campaign messaging and engage on any and all communication platforms of their choice. We utilize a mix of communication avenues and platforms, from mobile to web to print – the list could go on – to ensure that your message reaches every member.
 

With Union Marketing by your side, you can increase your campaign’s reach while optimizing member experience and engagement to achieve success every time.
To learn more about how we can maximize your campaign’s effectiveness, visit: https://unionmarketing.ca/ecosystem/